Social Media Posting Basics

for Small Businesses and Organizations

Here are some things to keep in mind when posting to your Facebook, Twitter, and other social media platforms.

Develop a strategy first. Decide which social media platforms you'd like to use and develop a content strategy before you start. Facebook and Twitter are the most common platforms, but some companies use LinkedIn, too. You may also want to figure out if you plan to maintain a blog as part of your social media strategy. You'll improve the quality of your social media program as well as maximize the time you spend if you develop a content strategy that specifies the type, tone, and frequency of your posts, updates, and tweets.

Post in the spirit of community building. Two goals of many company's social media programs are to improve customer retention and referrals. Your social media outlets can help you project your staff as friendly and supportive, which will positively impact retention and referrals. All posts should be friendly, positive, conversational, and in the spirit of helping your customers feel comfortable and supported.

Keep private and confidential communication offline. It almost goes without saying that you should be careful not to share proprietary information or secrets. Anything that you are told in confidence by your clients or coworkers should not be discussed via social media.

Add value with every post. Every post is an opportunity to grow or retain your following. Before you press enter or hit submit, ask yourself if the post you are about to make has the potential to inform, engage, service, or entertain your customers. If not, reconsider whether your should post it.

Don't let social media management get in the way of your core business. You need to find the right balance between managing social media and day-to-day operations. Ask for help if you are having trouble maintaining a balance.

Don't over-post. Think quality over quantity. Although we have many customers choosing to post more or less frequently, social media experts cite 2 to 3 posts per week as optimal.

Tips for 4Marketshare Customers

Posting service included. All 4Marketshare packages include posting services. Just send posts to

Please allow 24 hours for posting. We read each post and remove spelling and grammatical errors for you, so please allow 24 hours for posting. If you have an emergency, please contact us and we'll do our best to expedite your post.

Logins available. Some clients prefer to have the option to post themselves. We can provide logins so you can utilize our timesaving posting tools.